Donthu, Naveen.

Journal of marketing theory and practice : a retrospective of 2005-2019 / Naveen Donthu, Satish Kumar, Debidutta Pattnaik, and Christopher Campagna. - Philadelphia ; Taylor & Francis Group , Spring 2020. - Volume 28, pages 117-137 : illustration ; 28 cm.

Journal of Marketing Theory and Practice, vol. 28, no. 2, pages 117-137, Spring 2020.


Marketing.
Periodicals.

DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4