Journal of marketing theory and practice : a retrospective of 2005-2019 /
Naveen Donthu, Satish Kumar, Debidutta Pattnaik, and Christopher Campagna.
- Philadelphia ; Taylor & Francis Group , Spring 2020.
- Volume 28, pages 117-137 : illustration ; 28 cm.
Journal of Marketing Theory and Practice, vol. 28, no. 2, pages 117-137, Spring 2020.