The Austrian view and value co-creation process in solution-oriented firms : a seven stage, "solution prototyping" framework /
Christopher R. Plouffe, Duane Nagel, Leff Bonney, Bryan Hochstein, and Jim Salas.
- Philadelphia ; Taylor & Francis Group , Winter 2020.
- Volume 28, pages 79-97 : illustration ; 28 cm.
Journal of Marketing Theory and Practice, vol. 28, no. 1, pages 79-97, Winter 2020.