TY  - BOOK
AU  - Sharma, Priyanka.
AU  - Sharma, Priyanka.
AU  - Sengupta, Raghu Nandan.
TI  - Why are industrial firms high or low brand sensitive?: an empirical investigation / 
U1  - DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 
PY  - 2020///
CY  - Philadelphia
PB  - Taylor & Francis Group , 
KW  - Industries.	
KW  - Management.	
KW  - Marketing
N1  - Journal of Marketing Theory and Practice, vol. 28, no. 1, pages 56-78, Winter 2020
ER  -