Sharma, Priyanka. <br/><br/>
Why are industrial firms high or low brand sensitive? :  an empirical investigation /  
Priyanka Sharma and Raghu Nandan Sengupta. 
 - Philadelphia ;  Taylor & Francis Group ,   Winter 2020. 
 - Volume 28, pages 56-78 :  illustration ;  28 cm. 
<br/><br/> Journal of Marketing Theory and Practice, vol. 28, no. 1, pages 56-78, Winter 2020. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industries.	<br/>Management.	<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4