TY  - BOOK
AU  - Das, Neel.
AU  - Das, Neel.
AU  - McNeil, Chris.
AU  - Pouder, Richard W. 
AU  - Daly, Joseph P. 
TI  - Is cause-related marketing a winning strategy? :	: an event study analysis 
U1  - DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 
PY  - 2020///
CY  - Philadelphia ; 
PB  - Taylor & Francis Group , 
KW  - Marketing. 	
KW  - Strategy
N1  - Journal of Marketing Theory and Practice, vol. 28, no. 1, pages 43-55, Winter 2020
ER  -