Das, Neel. <br/><br/>
Is cause-related marketing a winning strategy? :	  an event study analysis / 
Neel Das, Chris McNeil, Richard W. Pouder, and Joseph P. Daly. 
 - Philadelphia ;   Taylor & Francis Group ,   Winter 2020. 
 - Volume 28, pages 43-55 :  illustration ;  28 cm. 
<br/><br/> Journal of Marketing Theory and Practice, vol. 28, no. 1, pages 43-55, Winter 2020. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing. 	<br/>Strategy.
<br/><br/><label>Dewey Class. No.: </label>DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4