TY  - BOOK
AU  - Signori, Paola.
AU  - Signori, Paola.
AU  - Flint, Daniel J. 
TI  - Revealing the unique blend of meanings in corporate identity :	: an application of the semiotic square 
U1  - DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 
PY  - 2020///
CY  - Philadelphia ; 
PB  - Taylor & Francis Group , 
KW  - Marketing. 	
KW  - Management.	
KW  - Business
N1  - Journal of Marketing Theory and Practice, vol. 28, no. 1, pages 26-42, Winter 2020
ER  -