Antecedents of the adoption process : insights from consumer packaged food goods /
Kyoungmi (Kate) Kim, Arthur W. Allaway, and Giles D'Souza.
- Philadelphia ; Taylor & Francis Group , Winter 2020.
- Volume 28, pages 3-25 : illustration ; 28 cm.
Journal of Marketing Theory and Practice, vol. 28, no. 1, pages 3-25, Winter 2020.