The role of innovation, entrepreneurial self-efficacy and local uniqueness on marketing performance in small and medium-sized restaurants /
Mukhamad Najib, Stevia Septiani, and Siti Nurlaela.
- USA ; Taylor & Francis Group , November-December 2020.
- Volume 23, pages 499-519 : illustration ; 26 cm.
Journal of Food Service Business Research, vol. 23, no. 6, pages 499-519, November-December 2020.
Self-confidence. Marketing. Local uniqueness.
DPer 647.95 J826 January-December 2020 v. 23 n. 1-6