TY - BOOK AU - Shin, Yeon Ho. AU - Shin, Yeon Ho. AU - Jung, Seung Eun. AU - Im, Jinyoung. AU - Severt, Kimberly. TI - Applying an extended theory of planned behavior to examine state-branded food product purchase behavior : : the moderating effect of gender U1 - DPer 647.95 J826 January-December 2020 v. 23 n. 1-6 PY - 2020/// CY - USA PB - Taylor & Francis Group KW - Food KW - State branding KW - Gender moderating effects N1 - Journal of Food Service Business Research, vol. 23, no. 4, pages 358-375, July-August 2020 ER -