Hwang, Eunmin

Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment / Eunmin Hwang, Seyhmus Baloglu, and Sarah Tanford. - Amsterdam : Elsevier, ŠJanuary 2019 - v 76PA, pages 19-28 : illustrations.


Hospitality industry.
Fringe benefits.
Personnel management.

DPer 910.46 T156 2019 v76PA-76PB