Fyall, Alan.
Marketing for tourism and hospitality : collaboration, technology and experiences /
Alan Fyall and three others.
- London : Routledge, ©2019.
- xxvi, 594 pages : color illustrations ; 25 cm.
Includes bibliographical references and index.
9781138121294
Tourist trade --Marketing.
Hospitality industry --Marketing.
DC 338.4791 / M341