Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment /
Eunmin Hwang, Seyhmus Baloglu, and Sarah Tanford.
- Amsterdam : Elsevier, ŠJanuary 2019.
- volume 76PA, pages 19-28 : illustration.
International Journal of Hospitality Management. v 76PA : pages 19-28. Jan 2019.