TY  - BOOK
AU  - Madsen, Erik.
TI  - Understanding consumer behavior
SN  - 9781641722575
U1  - DC 658.8342 2020
PY  - 2020///
CY  - New York
PB  - Larsen & Keller
KW  - Consumer behavior
KW  - Consumer profiling
KW  - Consumers' preferences
N1  - Includes bibliographical references and index
ER  -