TY  - BOOK
AU  - Hair, Joseph F.
AU  - Harrison, Dana E.  
AU  -  Ajjan, Haya.
TI  - Essentials of marketing analytics
SN  - 9781260597745
U1  - DC 658.83 2022
PY  - 2022///
CY  - New York
PB  - McGrawHill, 
KW  - Marketing
KW  - Management
N1  - Includes glossary and index
ER  -