TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A. 
TI  - Advertising and promotion : : in integrated marketing communications perspective 
SN  - 9781260570991
U1  - DC 659.1 2021
PY  - 2021///
CY  - New York
PB  - McGraw Hill Education
KW  - Advertising.
KW  - Advertising
KW  - Social aspects
N1  - Includes glossary and indexes
ER  -