Belch, George E. <br/><br/>
Advertising and promotion :   in integrated marketing communications perspective / 
George E. Belch and Michael A. Belch. 
 - 12th edition. 
 - New York :  McGraw Hill Education ,  ©2021. 
 - xxxi, 740 pages :  color illustrations ;  27 cm. 
<br/><br/> Includes glossary and indexes. 
<br/><br/><label>ISBN: </label>9781260570991 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising. <br/>Advertising  --Social aspects.
<br/><br/><label>Dewey Class. No.: </label>DC 659.1  / B410