TY  - BOOK
AU  - Weigold,Michael F.
AU  - Arens,William F.
TI  - Advertising
SN  - 9781260381894
AV  - HF5821 .W385 2021
U1  - 2022 DC 659.1
PY  - 2022///
CY  - Dubuque
PB  - McGraw-Hill Education
KW  - Advertising
N1  - Includes index; Ages 18+; McGraw-Hill Education; Grades 10-12; McGraw-Hill Education
N2  - " Added an opening paragraph describing chapter coverage (in all chapters). A new vignette focused on Shakira's Activa ad. Updated the section that uses Coke to demonstrate the benefits of branding. Updated the timetable of advertising history. Simplified the historical eras to focus on five: early age, industrial age, golden age, postindustrial age, and global interactive age. Updated the references to Internet tools that enhance teamwork"--
ER  -