TY  - BOOK
AU  - Mothersbaugh, David L.
AU  - Hawkins, D. I.
AU  - Kleiser, S. B.
AU  - Mothersbaugh, L. L.
AU  - Watson, C. F.
TI  - Consumer behavior : : building marketing strategy 
SN  - 9781260566482
U1  - DC 658.83420973 2020
PY  - 2020///
CY  - New York
PB  - McGraw Hill LLC, 
KW  - Consumer behavior
KW  - United States
KW  -  Market surveys
N1  - Includes appendix and indexes
ER  -