Mothersbaugh, David L. <br/><br/>
Consumer behavior :   building marketing strategy / 
David L. Mothersbaugh, Del I. Hawkins and Susan Bardi Kleiser, authors Linda L. Mothersbaugh and Carolyn Findley Watson, contributors.  
 - 4th edition. 
 - New York :  McGraw Hill LLC,   ©2020. 
 - xix, 814 pages :  color illustrations ;  25 cm. 
<br/><br/> Includes appendix and indexes. 
<br/><br/><label>ISBN: </label>9781260566482 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior  --United States.<br/> Market surveys  --United States.
<br/><br/><label>Dewey Class. No.: </label>DC 658.83420973  / M857