TY  - BOOK
AU  - Hair, Joseph F.
AU  - Ortinau, D. J.
AU  - Harrison, D. E.
TI  - Essentials of marketing research
SN  - 9781260575781
U1  - DC 658.83 2021.
PY  - 2021///
CY  - New York
PB  - McGraw Hill LLC
KW  - Marketing research
N1  - Includes glossary and index
ER  -