Hair, Joseph F. <br/><br/>
Essentials of marketing research / 
Joseph F. Hair, David J. Ortinau and Dana E. Harrison. 
 - 5th edition. 
 - New York :  McGraw Hill LLC ,  ©2021. 
 - xx, 428 pages ;  illustrations ;  25 cm. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>9781260575781 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>DC 658.83  / H127