TY  - BOOK
AU  - Johansson, Johny K.
TI  - Global marketing: foreign entry, local marketing & global management
SN  - 978-007-126362-7
U1  - DC 658.858 2009
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill
KW  - Export marketing management
KW  - International enterprises
KW  - Management
KW  - Marketing
N1  - Includes index
ER  -