Johansson, Johny K. <br/><br/>
Global marketing:  foreign entry, local marketing & global management/ 
Johny K. Johansson. 
 - Fifth edition  McGraw-Hill International Edition. 
 - Boston:  McGraw-Hill,  c2009. 
 - xix, 662 pages;  27 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>978-007-126362-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing management.<br/>International enterprises--Management.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>DC 658.858  / J59g