TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective
SN  - 13:978-0-07-338109-1
U1  - DC 659.1 2009
PY  - 2009///
CY  - Boston
PB  - McGrwa-Hill
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -