Belch, George E. <br/><br/>
Advertising and promotion:  an integrated marketing communications perspective/ 
George E. Belch and Michael A. Belch. 
 - Eight edition. 
 - Boston:  McGrwa-Hill,  c2009. 
 - xxv, 838 pages:  color illustrations;  28 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>13:978-0-07-338109-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>DC 659.1  / B41