TY - BOOK AU - Kraten, Michael. TI - Reimagining the financial ratios: comparing brand values in the technology industry SN - 0732-8435 U1 - DPer 657.05 C33 Apr - Sept 2016, v86 n4-9 PY - 2016/// CY - New York: PB - The New York State Society of CPA KW - Finance N1 - The CPA Journal ER -