TY - BOOK AU - Bushong, J. Gregory AU - Koku, P. S. TI - Look before you leap: : marketing advice for small firms SN - 0732-8435 U1 - DPer 657.05 C33 Feb - Aug 2012, v. 82 PY - 2012/// CY - New York: PB - The New York State Society of CPA KW - Business enterprises ER -