TY - BOOK AU - Beighle, Aaron TI - Embracing a brand SN - 0730-3084 U1 - DPer 613.705 J863 Sept 2015-Apr 2016 v. 86-87 PY - 2015///-Apr 2016 CY - Philadelphia PB - Shape America-Society of Health and Physical Educators KW - Education KW - Branding N1 - JOPERD ER -