TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 9789810697389
U1  - DC 658.8 2010
PY  - 2010///
CY  - Singapore
PB  - Pearson Education Inc.
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -