Kotler, Philip <br/><br/>
Principles of marketing/ 
Philip Kotler 
 - Global Edition 
 - Singapore:  Pearson Education Inc.,  c2010. 
 - 127 pages:  illustration;  27.3 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789810697389 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>DC 658.8  / K84