TY  - BOOK
AU  - Nagle, Thomas T., 
AU  - Muller, Georg
TI  - The strategy and tactics of pricing : : a guide to growing more profitably / 
SN  - 978-0-367-24721-8
U1  - DC 658.816 2018
PY  - 2018///
CY  - New York, NY : 
PB  - Routledge
KW  - Pricing
KW  - Marketing -- Decision making
N1  - Includes index
ER  -