Nagle, Thomas T., 1951-
The strategy and tactics of pricing : a guide to growing more profitably /
Thomas T. Nagle, John E. Hogan, Joseph Zale.
- New York, NY : Routledge, ©2018
- xiv, 331 pages : illustrations ; 26 cm
Includes index.
978-0-367-24721-8
Pricing
Marketing -- Decision making
DC 658.816 / N149