Nagle, Thomas T., 1951-

The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale. - New York, NY : Routledge, ©2018 - xiv, 331 pages : illustrations ; 26 cm

Includes index.

978-0-367-24721-8


Pricing
Marketing -- Decision making

DC 658.816 / N149