TY - BOOK AU - Altstiel,Tom AU - Grow,Jean TI - Advertising creative: strategy, copy, design SN - 978-1-5063-1538-6 (pbk. : alk. paper) AV - HF5823 .A758 2017 U1 - DC 659.1 2017 PY - 2017///] CY - Los Angeles : PB - SAGE, KW - Advertising N1 - Includes bibliographical references and index ER -