Altstiel, Tom, <br/><br/>
Advertising creative :  strategy, copy, design / 
Tom Altstiel, PKA Marketing, Jean Grow, Marquette University. 
 - Fourth edition. 
 - Los Angeles :   SAGE,   [2017] 
 - xxiv, 463 pages:  illustrations ;  28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>978-1-5063-1538-6 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2015035696 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .A758 2017 
<br/><br/><label>Dewey Class. No.: </label>DC 659.1  / Al79