TY - BOOK AU - Kerry,Matthew AU - Stone,Georgia TI - Introducing media practice: the essential guide SN - 978-1-4739-0651-8 (pbk) AV - P90 .K4577 2018 U1 - DC 302.23 2018 PY - 2018/// CY - London : PB - SAGE, KW - Mass media KW - Communication KW - fast N1 - Includes bibliographical references (pages 195-197) and index; 1. Media practice and employability : from project skills to real world skills -- 2. Media production teams : team skills and life skills -- 3. Media project briefs : from media student to media professional -- 4. Reaching your audience : media practice, production and consumption -- 5. Scripting your projects : ideas, forms and genres -- 6. Designing your projects : media practice and mise en scene -- 7. Constructing your projects : the technical elements of media practice -- 8. Organising media production : production roles and administration -- 9. Editing your projects : post-production, sound design and typography -- 10. Exhibition and distribution : online platforms, festivals and screenings -- 11. Evaluating your media projects : critical analysis and reflection on media project work -- 12. Employability and media practice : becoming career ready ER -