TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 9780273779827
U1  - DC 658.8 2013
PY  - 2013///
CY  - Boston
PB  - Pearson Education Limited
KW  - Marketing
N1  - Includes bibliographical references, glossary and index
ER  -