Kotler, Philip <br/><br/>
Principles of marketing/ 
Philip Kotler 
 - Fourteenth Edition 
 - Boston:  Pearson Education Limited,  c2013. 
 - 136 pages:  illustrations;  27.7 cm. 
<br/><br/> Includes bibliographical references, glossary and index. 
<br/><br/><label>ISBN: </label>9780273779827 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>DC 658.8  / K84