TY  - BOOK
AU  - Marshall, Greg W.
AU  - Johnston, Mark W.
TI  - Marketing management
SN  - 9780071288651
U1  - DC 658.8 2010
PY  - 2010///
CY  - New York
PB  - McGraw-Hill Education
KW  - Marketing
KW  - management
N1  - Includes glossary and index
ER  -