TY  - BOOK
AU  - Lao,Felix M.
TI  - Marketing cases: using the case study method
SN  - 971-27-0666-4
U1  - DFil. 658.8 1997
PY  - 1997///
CY  - Pasig City
PB  - Anvil Publishing
KW  - Marketing
KW  - case study
N1  - Includes references and index; The marketing case study method--How to write a marketing case--Handling marketing case discussion--Marketing teaching strategies--Proforma marketing case report
ER  -