Lao,Felix M. <br/><br/>
Marketing cases :  using the case study method 
Felix M. Lao 
 - Pasig City :  Anvil Publishing,  c1997 
 - v, 588 pages ;  26 cm. 
<br/><br/> Includes references and index. 
<br/><br/>The marketing case study method--How to write a marketing case--Handling marketing case discussion--Marketing teaching strategies--Proforma marketing case report 
<br/><br/><label>ISBN: </label>971-27-0666-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--case study
<br/><br/><label>Dewey Class. No.: </label>DFil. 658.8  / L299