TY  - BOOK
AU  - Gamble, John E.
AU  - Thompson, Arthur A.,Jr.
TI  - Essentials of strategic management: The quest for competitive advantage
SN  - 9780071220811
U1  - DC 658.4012 2011
PY  - 2011///
CY  - New York
PB  - McGraw-Hill Companies, Inc.
KW  - Strategic planning
KW  - Business planning
KW  - Competition
KW  - Case studies
N1  - Includes indexes
ER  -