Gamble, John E.

Essentials of strategic management: The quest for competitive advantage/ John E. Gamble - 2nd Edition - New York: McGraw-Hill Companies, Inc., c2011. - xxxi, 557 pages: illustrations; 25.4 cm.

Includes indexes.

9780071220811


Strategic planning
Business planning
Competition
Strategic planning--Case studies

DC 658.4012 / G14