TY  - BOOK
AU  - Arens, William F.
AU  - Weigold,Michael F.
AU  - Arens, Christian
TI  - Contemporary advertising and integrated marketing communications
SN  - 9780071318389
U1  - DC 659.1 2013
PY  - 2013///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Advertising
N1  - Includes appendices, glossary, and indexes
ER  -