Arens, William F. <br/><br/>
Contemporary advertising and integrated marketing communications/ 
William F. Arens 
 - Fourteenth Edition 
 - New York:  McGraw-Hill/Irwin,  c2013. 
 - xxxix, 722 pages:  illustrations;  27.5 cm. 
<br/><br/> Includes appendices, glossary, and indexes. 
<br/><br/><label>ISBN: </label>9780071318389 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>DC 659.1  / Ar3