Theaker, Alison.  <br/><br/>
The public relations strategic toolkit:  An essential guide to successful public relations practice/ 
Alison Theaker, Heather Yaxley. 
 - Second Edition 
 - New York:  Routledge,  ©2018. 
 - xii, 417 pages:  illustrations;  25 cm. 
<br/><br/> includes appendices, bibliography and index. 
<br/><br/><label>ISBN: </label>978-1-138-67867-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations--Public relations
<br/><br/><label>Dewey Class. No.: </label>DC 659.2  / T340