TY  - BOOK
AU  - Padveen, Corey
TI  - Marketing to millennials for dummies / 
SN  - 978-1-119-36904-2
U1  - DC 658.8340 2017
PY  - 2017///
CY  - New Jersey
PB  - John Wiley & Sons
KW  - Young adult consumers -- Attitudes
KW  - Generation Y -- Attitudes
KW  - Target marketing
KW  - Consumer behavior
N1  - Includes index
N2  - Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher
ER  -