Padveen, Corey <br/><br/>
Marketing to millennials for dummies /  
Corey Padveen. 
 - New Jersey :  John Wiley & Sons,  ©2017. 
 - xv, 336 pages :  illustrations ;  23 cm 
 - For dummies .
<br/><br/> Includes index 
<br/><br/> Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher 
<br/><br/><label>ISBN: </label>978-1-119-36904-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Young adult consumers -- Attitudes<br/>Generation Y -- Attitudes<br/>Target marketing<br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>DC 658.8340  / P136