TY  - BOOK
AU  - Dixon, John
TI  - Brand management
SN  - 9781635497953
U1  - DC 658.5 2018
PY  - 2018///
CY  - New York
PB  - Larsen & Keller
KW  - Product management
KW  - Brand name products--Management
KW  - Marketing--Management
N1  - Includes bibliographical references and index
ER  -