TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D.
TI  - Services marketing: integrating customer focus across the firm
SN  - 9781260083521
U1  - DC 658.812 2018
PY  - 2018///
CY  - New York
PB  - Mc Graw-Hill Education
KW  - Services marketing
N1  - Include index
ER  -